Beginning November 1, 2024, telecom providers in India, including Airtel, Jio, and Vi, will implement new regulations to improve message monitoring. To combat the constantly increasing number of frauds and scams in India, the Telecom Regulatory Authority of India (TRAI) has required message traceability.
Additionally, each SMS you get will now be subject to closer scrutiny. The new system’s goal is to make it simpler for consumers to stop unsolicited or fraudulent calls and messages.
Many individuals are worried about possible delays in getting crucial information, even though these new regulations are intended to improve security against cybercrime.
Furthermore, there is a chance that the system would interfere with the timely delivery of OTPs and banking messages, which might affect time-sensitive online transactions.
To further prevent fraud, TRAI has also directed Airtel, Jio, and Vi to restrict promotional messages from businesses including banks, e-commerce sites, and financial institutions that don’t adhere to stringent telemarketing regulations. By ensuring promotional materials adhere to a standardized structure, the primary objective is to make it simpler for consumers to recognize and steer clear of scammers.
India already receives between 1.5 and 1.7 billion advertising communications per day, which emphasizes the difficulty that lies ahead. The Cellular Operators Association of India (COAI), which represents big firms like Jio, Airtel, and Vodafone-Idea, has asked for a two-month delay, despite telecom operators’ assurances that they are prepared to meet the deadline of November 1.
They think that to guarantee a more seamless implementation of the traceability system, this extra time is required.
Telecom providers are preparing to satisfy TRAI’s criteria as the deadline draws near, although the shift will be substantial due to the daily number of communications exchanged.
