Apple, naam to suna hi hoga? Yes, the same brand famous for its ruthlessly expensive products just did it again.

Keeping up with its tradition of surprising us with its price tags, Apple now has launched the newest addition to the AirPods wireless audio products line-up, and it is called – AirPods Max wireless headphones.

This is the first time Apple has announced over-ear headphones. Apple claims that the AirPods Max offers high-fidelity audio, Adaptive EQ, Active Noise Cancellation, Transparency Mode and spatial audio.

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However, keeping all those things aside, people only wanted to focus on two things. First, the price of the product, which surely bamboozled them and second, also the carry case of the headphone that to me, is, a bra.

hello. #AirPodsMax pic.twitter.com/ilP2laqkvH
— MacRumors.com (@MacRumors) December 9, 2020

Apple AirPods Max cost a whopping Rs 59,900 and the immediate reaction of the internet to Apple’s announcement was jokes and literally a lots of them.

if apple is charging $549 for their headphones I better be able to hear god
— sloane (sîpihkopiyesîs) (@cottoncandaddy) December 8, 2020

So…Apple releasing some over ear headphones for $550?! IN A PANDEMIC?! pic.twitter.com/ma0krYldd8

— Lightskinned Shadow (@iDavey) December 8, 2020

Grabbing your AirPods Max and heading out like: https://t.co/BWciG5jA2Q pic.twitter.com/Eoe4uqbKGd
— 9to5Mac (@9to5mac) December 8, 2020

So Apple is selling $550 bikinis now? pic.twitter.com/YpPUXqsV6R
— JerryRigEverything (@ZacksJerryRig) December 8, 2020

In celebration of the new $600 #Appleheadphones , I present to you, the iRON. pic.twitter.com/vlKVDiqxTW
— John Draisey – 3D Wizard (@JohnDraisey) December 8, 2020

The CEOs of Sony and Bose when they saw the AirPods Max pic.twitter.com/hUC5K5QrgT
— Josh⚡ (@js_11m) December 8, 2020

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Apple AirPods Max ??

……..but $550 for headphones?

Wut r u doin @Apple pic.twitter.com/N9IW1yl3Kr
— TmarTn (@TmarTn) December 8, 2020

https://twitter.com/stevekovach/status/1336312837355020289

https://twitter.com/Annabllebitch/status/1336497979008704516

it's great you can carry Apple's new $550 headphones around in their little case that screams "ROB ME" pic.twitter.com/WN0uimZjuy
— Tom Warren (@tomwarren) December 8, 2020

One More Thing…Bra or AirPods Max Smart Case? pic.twitter.com/vwTX1YuD8m
— Brian Tong (@briantong) December 8, 2020

$500+ airpods max in a market where bose and sony make the best over ear headphones for under $300….. pic.twitter.com/sMcPW4FQGP
— 1660Ti (@teenaseh) December 8, 2020

Even the cushion for the headphone, if bought separately, would cost you $69.