Blinkit’s new business, Bistro, seeks to reinvent fast meal delivery by providing premium canteen-style food to your home in as little as ten minutes.
Albinder Dhandsa, CEO of Blinkit, posted on X on January 10th, introducing Bistro, the company’s new 10-minute meal service. Besides Zomato and Blinkit, Bistro is a new app. This solution, which helps us determine product market fit, is now available in a few places in Gurugram.
Currently available in a few places in Gurugram, the new service—which runs through a standalone app separate from Blinkit and Zomato—marks the brand’s initial efforts to identify a long-term product-market fit.
According to Albinder Dhandsa, Bistro distinguishes itself from traditional meal delivery businesses by emphasizing quality and freshness. According to him, the app provides meals prepared without the use of microwaves, food processors, or preservatives.
According to the CEO, the firm is making significant investments in R&D, infrastructure, and research to produce dishes in five minutes or less.
Rising Competition In Quick Food Delivery
With other competitors vying for market share in the quick-food delivery sector, Bistro is joining a more competitive industry. For example, Swiggy has launched Snacc, a 15-minute delivery service that provides a large selection of snacks, drinks, and small meals.
Similar to this, Zepto Cafe, a division of the supermarket delivery service Zepto, prioritizes speedy food delivery to offer a wide variety of prepared meals and snacks in the shortest amount of time.
These advancements demonstrate a trend toward faster, more effective food delivery services, which reflects the rising demand for both quality and convenience.
