Modi’s Government New E-Commerce Rules Bring Indian E-Retail Market At Toes

India proposed certain changes to consumer rules for the e-commerce sector which may be quite disruptive for some of the country’s biggest online shopping websites, including Flipkart, Amazon, and Indiamart.

Source: CaixaBank Research

The rules came into action when U.S. firms battle allegations from traders for working around foreign investment regulations for the sector. Also, it may further complicate the operating environment for Flipkart and Amazon even as the companies fight antitrust allegations in courts. 

Also Read: Flipkart Rolls Out ‘Flipkart Videos’ And Instagram-Like ‘Ideas’ Feed

India’s e-commerce market is projected to grow to $200 billion by 2026. It counts Reliance Industries NSE -2.35 %’ JioMart, Tata’s BigBasket, Softbank-backed Snapdeal, and Future Retail among major players.

New Proposals Open For Public Consultation 

The Indian government has released some of the new proposals that are open for public consultation until July 6. The lists are as followed:

  • Affiliates as sellers
  • Flash sales ban
  • Private labels
  • Imported products
  • Misleading Ads, liability
  • Search results
  • Compliance needs

Stay tuned for the latest news!

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Singh Vivek

With over 5 years of writing obituaries for a different organisation, I have a uniquely wry voice that shines through in my newest collection of articles.

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