With a recent partnership between SBI General Insurance and Gupshup, a leading messaging platform with high conversions that sends up to 6 billion messages monthly, now you can avail of new insurance policies, renew your existing ones, initiate claims, track status and more through instant messaging platform WhatsApp.
SBI General Insurance Facilities Is Now On WhatsApp
Gupshup has offered its chatbot to SBI General Insurance on WhatsApp, users will just have to send ‘Hi’ to initiate the chat to buy the insurance. Then the chatbot will further guide the users through a simple number-selecting process to offer various services. Moreover, they have made sure that the complete process is executed on the instant messaging platform only without the need for buyers to be present physically at the office.
A statement from Ravi Sundararajan, COO, Gupshup reads, “Customers are increasingly looking for ease and convenience in their policy buying experience. With the consumer trend towards interactivity and personalization, messaging is at the forefront of every brand’s user engagement. We believe that our WhatsApp solution will further enhance accessibility and user-friendliness of SBI General’s products”.
Apart from the new policy purchases, the Gupshup chatbot will allow users to get a deeper insight into their policy details, renewal facilities, tracking claim status, any document update or edit query and more.
“With increased access to the internet across demographics, customers are willing to explore simpler and more convenient options for financial solutions. The current generation looks for a simplified buying experience for complex financial products. We aim to further enhance this journey and make a wider range of simple products available in the near future. This will enable the much-required deeper insurance penetration and financial inclusion in the country”, said Anand Pejawar, Deputy General Manager at SBI General Insurance.
Head of WhatsApp, India, Abhijit Bose, said the chatbot services will promote the digitisation of the Insurance sector and will ensure a tremendous growth rate with seamless conversions and purchases through the platform.
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“The banking and insurance industry has been at the forefront of building innovative customer engagement journeys on the WhatsApp Business Platform. These solutions are making financial products and services more accessible to people across the country thus contributing to the overall financial inclusion vision. We are delighted to further strengthen our collaboration with SBI General Insurance to make insurance products more easily available for their new and existing customers”, he said.
