Have you ever bought a food product just because it said “100% natural” or “100% pure” on the label? Many of us have. These phrases make us feel like we are choosing something healthy and safe. But now, things are changing. The main food safety authority in India has stopped companies from using these claims, and there’s a good reason for it.
What Has Changed?
- The food safety authority has told all food companies to stop using terms like “100% natural,” “100% pure,” and “100% fat-free” on their packaging and ads.
- These words are not clearly defined in the food safety rules, so companies can use them however they want.
- Because of this, customers might get the wrong idea and think a product is better or healthier than it really is.
Why Was This Decision Made?
1. To Stop Confusing Customers
- When you see “100% natural juice,” you may imagine it is made only from fresh fruit.
- But sometimes, these juices are made from concentrate, with added water and sweeteners.
- The words “100% natural” or “100% pure” make people believe they are getting something untouched and healthy, even when that’s not true.
2. To Make Labels Clear and Honest
- Food labels should be easy to understand and should tell the truth about what is inside the package.
- The food safety authority wants companies to use simple and honest words, so people can make better choices.
- Fancy claims like “100%” can trick people and make it hard to know what’s really in the food.
3. To Protect Honest Brands
- Some companies really do try to make healthy and pure products.
- But when every company claims “100%” on their labels, it becomes hard for customers to know which products are truly better.
- Honest brands can lose out because everyone is making the same claims, even if they are not true.
What Should You Do as a Shopper?
- Don’t just trust the big words on the front of the pack.
- Always turn the pack around and read the list of ingredients.
- Look for clear information about what is really inside the food.
- Remember, just because something says “100%” doesn’t mean it is the best or the healthiest choice.
What Does This Mean for Food Companies?
- If you are in the food business, you need to be careful with your labels and advertisements.
- Do not use “100%” claims unless you can truly prove it—and even then, the rules do not allow it right now.
- Focus on being honest and clear with your customers.
- Simple, truthful labels help build trust and make it easier for people to choose what’s right for them.
When it comes to food, facts matter more than fancy words. Always check the ingredients and make sure you know what you are buying. Eating well starts with staying informed!
