Instagram business accounts are entirely free, and switching from personal to business is as simple as a few taps on your phone or clicks on your laptop. If you opt to switch your Instagram account to a business one, you’ll have access to more features that will help you create an excellent user experience and attract more organic Instagram followers to your brand’s profile.
So, if you haven’t already switched to an Instagram business account, here are four compelling reasons to do so right away.
Get Instagram Insights
When it comes to social media, you’re probably already aware of the significance of analytics, as you can use this data to figure out what your audience desires, what they don’t want to see anymore, and if you’re meeting your Instagram engagement goals. But, of course, you can’t measure something unless you track the data, which Instagram insights allow you to do. With an Instagram business account, you’ll have access to detailed information about your followers and their activities.
You’ll be able to monitor how your followers interact with your content, which will help you plan future content. You can also improve your overall engagement rate with these insights. Because you’ll know which types of posts generate the most engagement, you’ll be able to create more of those in the future. Your Instagram engagement rate is critical for social credibility and if you want to work with others.
You can also use the insights tool to see which posts received the most views. You can help your account grow faster by analyzing this data. For example, perhaps you’ve noticed that posts with a specific hashtag have a much higher reach. Maybe, posts in which you tag other brands are seen by many people. Analytics is invaluable when it comes to using Instagram for business.
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Show Promoted Partnerships Easily
If your brand frequently, or even infrequently, participates in paid partnerships with other brands, this can be a handy feature. When something in a post is sponsored, users must indicate a sponsored advertisement. This way, users who see the post are aware that it is an advertisement and can treat it as such. Because so many people use Instagram for business, it’s critical to distinguish between the two.
With an Instagram business account, it’s simple to include “Paid partnership with” at the top of standard Instagram stories or feed posts. This makes it very apparent to users, brands, and Instagram that a distinct brand has paid for a particular post. There’s no need to read through the caption to see if the influencer used the hashtags #ad, #sponsored, #partner, or any other hashtag that indicates they were paid for this post.
Make Use Of The Swipe-Up Feature
If you have more than 10,000 followers and still use a personal profile, you’re missing out on a remarkable feature Instagram created and rolled out for businesses and brands. The swipe-up feature can increase traffic and help your audience engage with your brand even when they are not on Instagram. Still, it is only available to verified accounts or Instagram business accounts with over 10,000 followers.
Instagram was notorious for keeping users within the app before the swipe-up feature. We’re all aware that you only get one link in your bio to direct your followers to wherever you want them to go. You can, however, use the swipe-up feature to turn any Instagram story into a direct call-to-action. Because they know individuals are using Instagram for business, the app even has stickers you can add that encourage people to swipe.
Enter Instagram’s Creator Studio
You can access Instagram’s Creator Studio if your Instagram business account is linked to a Facebook page. Of course, you’ll need to do this on a desktop computer, but trust us when we say it’s well worth it.
Furthermore, you can see a more detailed view of your insights in Creator Studio. For example, you can see how many of your viewers return to your content repeatedly, which can help you assess your Instagram growth. (However, it’s worth noting that Instagram Creator Studio only saves data from the previous week.) You’ll also be able to see what actions your visitors take due to seeing your posts.
Creator Studio is essential for anyone who produces their content. It is intended to assist content creators in monetizing their work, whether through sponsorships, partnerships, ad revenue, or fan support.
Final Thoughts
Hopefully, one of these four suggestions struck a chord with you. By switching to an Instagram business account, you get access to various brand tools and benefits, allowing you to truly impress your Instagram audience. However, keep in mind that after your business account is up and running, the work doesn’t stop there. You will have to come up with an engagement, content, and promotion strategy if you truly want to succeed.
